Caboom and Ben Rhodes Announce Partnership

Agreement to advance NASCAR driver brand among a National Audience

LOUISVILLE, KY – April 24, 2018 – Caboom Enterprises, a Louisville, KY-based sports marketing and consulting firm, is proud to announce a multi-faceted partnership with NASCAR Camping World Truck Series driver and rising motorsports star Ben Rhodes. The agreement is effective immediately and will be focused on developing opportunities for the Ben Rhodes brand around the region and throughout the industry nationally.

"I'm very pleased to announce my new relationship with Caboom,” said Rhodes. “Caboom is a perfect fit for us. For where we are and what we’re trying to accomplish, Brent, David and their team are talented partners to support the growth of my brand, while allowing me to focus on winning races and success on the track,” he said.

Caboom thrives as a trusted extension of its clients, focused solely on maximizing outcomes in the areas of sports marketing, revenue growth and licensing. Components of the Rhodes partnership include: Sponsorship Sales, Brand Building Strategies, B2B Opportunities, On-Track Driver Development, Social Media Management and Fan Engagement, Public Relations Strategy and Media Relations Support.

“NASCAR fans are among the most brand loyal in professional sports and our consulting team is proud to partner with one of the sport’s rising stars in Ben Rhodes,” said Brent Seebohm, Founder at Caboom. “As a deeply connected, diversely experienced and innovative family-driven firm, it is important to have industry veteran David Martin spearheading work from Charlotte. We’ll work every day to spark lasting relationships and impactful growth opportunities for Ben Rhodes future,” he said.

Entering his third full-time season in NASCAR’s Camping World Truck Series, Ben Rhodes, a Louisville, Kentucky-native returns in 2018 to build on his success. Rhodes won the K&N Pro Series East championship and Sunoco Rookie of the Year in 2014. He earned his first career win in September 2017 at Las Vegas. Rhodes has tallied nine top-five and 20 top-10 finishes, three pole awards and led 258 laps over the past two seasons while piloting the No. 41 and racing for ThorSport.

The NASCAR Camping World Truck Series will continue with the JEGS 200 on Friday, May 4th at Dover International Speedway, airing live on FS1 starting at 5 p.m. ET. The races can also be heard on MRN and SiriusXM Channel 90.

About Caboom

Caboom Enterprises is a national sport consulting firm founded in 2016 by Brent Seebohm, succeeding his initial consultancy from 2009-2012. Caboom has offices in Louisville, Charlotte, Nashville and Columbus. The firm has done work for Texas Roadhouse, Athletx, Youth Baseball Nationals, Louisville City Football Club and Sports Media Team.

Media Contact: Matt Willinger / 502-931-4852 /

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